The BMW E38 is widely regarded as one of the most beautiful luxury sedans ever produced, acknowledged even by the one and only Doug DeMuro, praising it for its timeless design, subtle lines, and understated sophistication. For the BMW E38's production years, it is worth noting that it was manufactured between 1994 and 2001, marking the third generation of BMW's flagship 7 Series. This masterpiece set new standards in luxury, technology, and performance for executive sedans during its time.

Browse our Portofolio

A truly stunning gentleman's sedan.

The BMW E38 boasts a sleek, aerodynamic silhouette with a perfect balance of form and function. Its design exudes sophistication without being overly ostentatious, combining classic BMW elements like the kidney grille and sharp body lines with modern, refined curves. Many automotive enthusiasts and critics consider it the epitome of luxury sedan design from the 1990s, with its minimalist yet authoritative presence on the road. 

The BMW E38 featured a broad range of engines, catering to different performance preferences. The engine lineup began with a 2.5-liter inline-six that produced 143 horsepower, providing a smooth and reliable driving experience for those seeking sole efficiency in their luxury sedan. At the top end, the 750i(L) featured a 5.4-liter V12 engine that delivered a commanding 326 horsepower, offering quite good performance for a car of its size. This engine platform was tweaked by ALPINA, AC Schnitzer, and MVR to boost the E38's power in the range of 400+ hp.

As for the extras, the E38 had lots. It is certainly the most factory- customizable BMW of the 90's, given that the Individual Program allowed the buyer to essentially chose it's own color combinations, upholstery, even custom extras, pretty much without any limit. Buyer ordered, BMW delivered. We dedicated an entire section describing the most exciting extras/options available, upholstery choices, as well as a coverage of the very rare tuner-made versions - E38 ALPINA, E38 MVR - Martin Veyhle Racing, E38 AC Schnitzer, E38 Karl Lagerfeld's L7, etc.

If you enjoy our work, you can support us here: